The American amber ale is one of the most widely enjoyed styles throughout the United States and has served as the cornerstone style of the American craft brewing revolution since the late 1980s. While IPAs have dominated the American beer scene for the last two decades, amber ale was the undisputed coast-to-coast king of the 1990s and is responsible for the rise of craft brewing giants such as New Belgium, Anderson Valley, Alaskan, Troegs, and North Coast.
Look for a uniquely balanced amber-colored ale: rich, crystal malts impart a deep copper hue and contribute a slight caramel sweetness, while the herbal, spicy bitterness from Pacific Northwest Cascade hops imparts a crisp, clean finish. Hints of sun-toasted malt, toffee, and fruitiness overlay a crisp hop aroma.
In the haze of the 90s, when flannel shirts were in every closet and grunge music hummed through the speakers, there was one thing that brought everyone together—an ice-cold American Amber Ale. This beer wasn’t just a drink; it was the soundtrack to an era, a liquid anthem that echoed the spirit of the time.
Imagine walking into your favorite hangout spot, a place with dim lights, neon signs, and a jukebox that always seemed to know the perfect song to play. The smell of burgers on the grill and the chatter of friends filled the air. You’d slide onto a barstool, your jeans slightly faded from countless adventures, and order an Amber Ale—the beer of choice for those who knew how to live in the moment.
This was the beer you’d take to those legendary house parties, where the lights were low, and the vibes were high. It was the taste of victory after a game well played, the drink of choice when you needed something familiar in a world that was constantly changing.
Today, Smells Like The 90s is a nod to the days when life was a little simpler and the world was just a bit more open. It’s brewed with the same care, capturing the essence of those moments that defined a generation. When you take that first sip, you’re not just drinking a beer—you’re taking a sip of the 90s, a time when the best things in life were shared with good friends and an amber ale in hand.
